Align what you build, say, and sell.
Revonomy is a graph-based platform that connects buyer personas, business outcomes, and product capabilities—aligning product and go-to-market in real time.
There is no shared object model between Product and GTM.
Every enterprise has a system of record for customers, engineering work, and marketing automation. Nobody has one that's anchored in business value.
Roadmap not tied to revenue
Product ships features nobody sells or buys
Messaging not tied to features
Marketing launches things product didn't build
Personas not tied to roadmap
Sales decks contradict the actual product
Pricing not tied to value
Deals lost because value isn't articulated
A graph database for product-market alignment
The Revonomy object model captures the many-to-many relationships that define how your product creates value. From buyer personas to features, every node is connected.
many:many — Every relationship in the graph reflects the real complexity of product-market fit.
How it works
From taxonomy definition to validated alignment in four steps.
Define
PM + PMM co-author the canonical graph: personas, outcomes, solutions, capabilities, features, JTBD.
Connect
Integrates with Jira, Salesforce, Notion, Highspot via API. Tags existing artifacts to the graph.
Propagate
When the taxonomy changes, downstream artifacts are auto-flagged or regenerated via AI.
Validate
Usage and revenue signals flow back. Coverage scores show where product-GTM gaps exist.
The missing system of record
Every company has systems of record for customers, engineering, and marketing. None have one for value. Until now.
Shared Object Model
A canonical taxonomy that connects buyer personas, business outcomes, and product capabilities in one unified structure.
Value Graph Architecture
Manage the many-to-many relationships between product and GTM objects through a connected value graph.
AI-Powered Propagation
Define your taxonomy once and propagate changes across downstream GTM artifacts automatically using AI.
Real-Time Validation
Validate alignment with real usage and revenue signals. Know that what you build, say, and sell are in sync.
System Integration
Integrate with tools like Jira, Salesforce, Notion, and Highspot. Embed directly into existing workflows.
Cross-Team Alignment
Product, marketing, and sales operate from the same understanding of value. One source of truth.
Stop shipping what you can't sell.
Join B2B SaaS companies using Revonomy to align product, messaging, and revenue through a shared object model.