Introducing Revonomy: The System of Record for Value

Every company has systems of record. Salesforce for customers. Jira for engineering work. Notion for documentation. HubSpot or Marketo for marketing campaigns.

But here's the gap: no system exists for value—the semantic layer that connects buyer personas and business outcomes to product capabilities, messaging, pricing, and revenue.

The Problem We're Solving

Today, product, marketing, and sales operate on disconnected models:

Roadmaps aren't tied to revenue. Product builds features without clear lines to what drives deals.
Messaging isn't tied to features. Marketing creates content disconnected from actual capabilities.
Personas aren't tied to roadmaps. Sales sells to buyers whose needs aren't prioritized in development.
Pricing isn't tied to value. Monetization strategies miss the connection to customer outcomes.

The result? Wasted engineering effort, broken launches, and lost revenue.

How Revonomy Works

Revonomy introduces a shared object model that finally brings alignment. Built as a graph-based platform, we manage the many-to-many relationships between product and GTM objects through a connected value graph.

The Workflow

Define - Co-author the canonical graph of personas, outcomes, and capabilities
Connect - Integrate with Jira, Salesforce, Notion, Highspot, and more
Propagate - AI-powered updates flow across all downstream artifacts
Validate - Real usage and revenue signals confirm alignment

What This Means for Your Team

When product, marketing, and sales operate from the same understanding of value:

Engineers build what actually drives revenue
Marketers message what the product actually does
Sales sells what customers actually need
Leadership sees the complete picture

We're excited to bring this vision to life. If you're a B2B SaaS company struggling with product-GTM alignment, we'd love to talk.

Get in touch to learn more about how Revonomy can help your team align what you build, say, and sell.